As a barber shop owner in Singapore, you likely already know that first impressions are just as important as your professional tools, supplies, and skills when it comes to running a successful business. That is why, when potential customers walk into your shop, they should always be greeted with a clean and welcoming environment that encourages assurance. But what about when potential customers stumble across your business online?
The Importance of Social Media Marketing for Barber Shops
Your social media accounts are often the first thing potential customers will scrutinise when they look up your barber shop business in Singapore. If your accounts are poorly managed, it reflects poorly on your business. On the other hand, if your social media accounts are active and engaging, it can give potential customers a positive impression of your business before they even step foot through the doors of your barber shop.
In addition to making a good first impression, social media marketing is a great way for barber shops to connect with potential and existing customers. By regularly posting interesting and engaging content, you can build relationships with your followers and turn them into loyal customers. You can also use social media to stay top-of-mind with potential customers who may not be ready for a haircut just yet.
Social media marketing is also a great tool for promoting special offers and events at your barber shop. By sharing information about discounts, promotions, or special events on your social media accounts, you can easily attract new customers and keep existing ones coming back for more.
Social Media Marketing Must-Dos for Professional Barbers
Just as having the best hair clippers, trimmers and other quintessential tools and supplies are innate to providing pristine haircuts, having a strategy is also a must when practising social media marketing for your barber shop in Singapore. Here are some must-dos in this regard:
Choosing the Right Social Media Platforms
Make sure to establish a presence on the major social media platforms that your customers are using. For most barber shops in Singapore, this would be Facebook, Instagram and YouTube, albeit Twitter may be a viable tool for appealing to certain niche groups, and TikTok is slowly gaining greater popularity amongst the youth. The last thing you want is for your marketing efforts to go unnoticed solely because you’re on the wrong platforms.
Keeping Your Target Audience Engaged
Always keep your audience engaged. This means generating content that is appealing, informative, relatable and engaging, while also interacting with your audience. Barber shops in Singapore can benefit greatly from having a social media gallery that shows off their work — preferably through before-and-after pictures alongside transformation videos — and continual responses to any enquiries or comments left by their audience. This alone can be a powerful tool in a marketing strategy that impacts sales, customer retention, and overall brand awareness and recognition.
Barber shops can also leverage games, contests, and giveaways to further improve engagement on social media platforms, and reach out to all sorts of personalities that their target audience resonates with.
Automating Social Media Management
Social media marketing does not have to be time-consuming — professional barbers and hairdressers in Singapore can utilise various scheduling tools to automate social media marketing efforts where they can. Barber shops need merely set aside some time at the beginning of each week or month to create the content they need, before plugging it into a third-party application and letting the automation app do the rest of the work for them.
Sharing User-Posted Content of Your Cuts
The term UGC is often used to refer to user-generated content, and is often considered the holy grail of social media marketing. If a customer happens to post something that is related to your brand — this can be videos of them getting their hair cut in your barber shop or the end-result of your clipper work in their home mirror — make sure to share it! Sharing UGCs not only helps build credibility of your barber shop in Singapore, but also makes your existing customers who are posting their haircuts feel noticed and appreciated for their patronage. Just be sure to tag them when you do so such that you give the deserved recognition to their content; it’s only right, after all!
Other Social Media Marketing Tips
Here are some other social media marketing tips for barber shops in Singapore:
- Regular posting schedules can be a masterful tool when building a followership
- Always present a consistent brand image across all posts and platforms
- Create a content calendar to stay atop your social media marketing efforts
- Don’t be afraid of asking for help from a hired professional or freelancer if needed
- Use the right hashtags on your posts to attract more views and greater interest
- Curate your content for each platform to appeal to the respective target audiences
- Use the correct aspect ratios for media posts for a more immersive experience
- Connect with relevant influencers in your niche to establish better reach
- Measure, analyse and optimise social media marketing efforts on a regular basis
- Post high-quality pictures and videos that better reflect your skills and services
Discover More Barbering Tips with Wahl Singapore
At Wahl Singapore, we commit to not only bringing you the best of professional clippers and hair trimmers, but a constant flow of tips and tricks on how to run a successful barber shop. Check out our blog section for more curated news on all things barbering, and visit us at any of our professional distributors today.